The user is a rapidly evolving creature being defined by possibility.
opinions from the head lemur
[Posted] January 14, 2000
the Hasbro® open letter/opinion you are looking for is Here
the Rushkoff Press Release is Here
The Kiroy Realty Letter is Here
An Open Letter to the Shareholders and Management of E-Toys, Inc. is Here
You Really, Really Don't Get It!!
In an article for Business Week Online entitled Why Aren't Web Toy Stocks Playing Well with Investors? dated January 13, 2000, Margaret Popper a reporter covering e-biz wrote,
Source: Business Week Online
"If you consider the site's huge traffic, eToys' 90% success rate in fulfillment doesn't seem bad"
Do You Really Believe THAT?
Lets do the math.
You are Wrong!
If the internet worked 90% of the time, You would not be reading this.
I think that you have a real and dangerous lack of understanding of the internet and business.
Do the people who sign your check think that alienating 10% of Your Market is a good idea?Let's ask David Smith VP, GENERAL MANAGER of Business Week Online.
Then to further validate this idea,
"eToys will continue to garner a commanding share of the market both in the U.S. and internationally," says Wit Capital analyst Ryan Alexander. "The fulfillment infrastructure performed perfectly well over the holidays."
"Wit Capital, the world's first online investment banking firm was founded in 1996 with a mission: to empower investors and issuers alike by transforming the capital raising process through the use of the Internet."
I'm not real sure that the folks that write his check would agree that kissing-off 10% of their clients is a good idea. You can find out by e-mailing here and asking Zoe Adlersberg the PR Contact.
Etoys, Inc. has been called a poster-child for e-business.
The Internet Community of which you are a member having a website, is
protesting this action across the world.
Lets talk about the facts of life on the web.
Anybody with a Computer and a Modem can access the 'net.
That's right, from the very young to the very old. Unless you look at a site closely, you have no clue what color we are, what our sexual orientation is, our religious beliefs, or any other information we choose not to share with you.
Anybody that can access the 'net can build webpages
There are literally hundreds of internet services that give you space to build a page or a site. A lot of them even tell you how to do it! Your being here proves that you are already beginning to be infected with the Information Superhighway.
Anybody that can access the web can make their own decisions.
In short, this means that we are not limited by editorial decisions made by people beholden to advertisers for the revenue to produce magazines, local news, or TV. We also have the benefits of immediacy, as my response time to your article shows. The internet is unlike print publications, old boy networks, or the evening news. The internet offers freedom of speech and community. (I know this sucks for marketing departments and advertising agencies that used to be able to say 'Demographics', and mean it. Tough!!)
Manners are extremely important
Just as you can't prosper in the Brick and Mortar world by being an ass, it is even more important on the web. You give a n y b o d y a bad experience, not only will they not be back, but they have the potential of emailing 200 people, far above the B & M average of 7.
the Internet is the largest community on the planet. It has grown faster than any other group in history. It is delivering on the promise of making the world a Global Village. For Business it can be the ultimate return on investment or it's greatest nightmare.
Regarding your Question:
Why Aren't Web Toy Stocks Playing Well with Investors?
Thank you for your time.
you are here ·
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