The user is a rapidly evolving creature being defined by possibility.
opinions from the head lemur
[Posted] March 04, 2000
Double Click Opts Out
I recently wrote an article for A List Apart ' Click Thru is Evil II, where I described DoubleClick's methods as the Poison Cookie.
DoubleClick's banner ads now contain cookies which record information about your visits to sites served by them. With the acquisition of Abacus Direct, a direct mail firm, whose database of Catalog shopping records can be tied to your surfing as you move from site to site ... well, your privacy is out the window.
Because if you believe that they won't sell this information to any and everyone with the price of admission, you'd best turn your computer off right now and donate it to the charity of your choice.
I have no reason based on your statements to change my opinion.
Your position is the assumption if you throw enough stuff on my screen something will stick and I will Click.
In a statement issued March 2, Kevin O'Connor, CEO of Doubleclick said;
"Over the past few weeks, DoubleClick has been at the center of the Internet privacy controversy. During this time, we have met and listened to hundreds of consumers, privacy advocates, customers, government officials and industry leaders about these issues. The overwhelming point of contention has been under what circumstances names can be associated with anonymous user activity across Web sites."
Problem 1. anonymous user activity.
Main Entry: anon∑y∑mous
If I wanted to tell you who I was, what my Sunsign was, my interests and desires, whatever they might be, I would go to Your website and tell You.
Here are the circumstances under which people may want to share information
Circumstances under which I May share Personal Information
I will be the First to know when I make a decision to share my personal information.
If I gather enough support you will NEVER know
Next he said:
"Let me be clear: DoubleClick has not implemented this plan, and has never associated names, or any other personally identifiable information, with anonymous user activity across Web sites."
Problem 2. Implementation
Then he said,
"We commit today, that until there is agreement between government and industry on privacy standards, we will not link personally identifiable information to anonymous user activity across Web sites."
Problem 3. Linkage
Then he said,
"It is clear from these discussions that I made a mistake by planning to merge names with anonymous user activity across Web sites in the absence of government and industry privacy standards."
Problem 4. Leadership
Here are what your competitors are up to.
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