Wednesday, July 11, 2001
what's hot what's not
Buying into Online Advertising Part 1
DoubleClick is headed south. Ad revenues are down, Privacy concerns are up, folks are getting tired of being assaulted by banners.
"We don't see a second-half recovery," said Stephen Collins, chief financial officer of DoubleClick, reads the lead sentence over at CNet. 
The most pathetic part of this piece is the return of analyst Henry Blodget, now working for Merrill Lynch shilling this company. Henry was one of the Analysts responsible for the dot.com feeding frenzy last year. This is interesting in light of this article at CNet , where they are saying that analysts will not be holding stocks in the companies they report on. This is a just a self serving pre-emptive announcement in view of the Congress holding hearings this Thursday about Brokers and Analysts creating self-fufilling prophecy, to sell stocks and make commissions.
My stance on online advertising by third party providers is relatively well known. About a month ago the Register had a contest and I entered. Didn't win but got an honorable mention.
Buying into Online Advertising Part 2
Online Advertising is cost effective. Websites are cheap, can be changed at the speed of light, can provide more information about a companies goods and services than any other medium in history. The medium is the problem. It looks like a page, it looks like a video, it looks like a slideshow. The web is much more than the sum total of these limited views.
Advertising Agencies still don't get it. Nor do the companies who use them. A direct marketing campaign, paper, plastic or pixels, whose idea of success is .5 to 2% didn't see the Failure Rate of 98 to 99.5 %.
A visitor to your website has pre-qualified themselves. It is not hard to provide enough information to have them contact you. If your sales department is any good at all, you will make money.
ICANN Still CAN'T
The Register provides this two part  story on the UDRP with insight ICANN Watchby Micheal Frookin, the proprietor of ICANN Watch, a website focusing on ICANN policy.
J.D. Lasica mentioned a link to a New York Times Story about me-zines(whatever they are) and the lack of links . We agree that it was a poorly referenced story. As for the profit figure of 600 bucks, that will pay my connection charges for about a month.
Temple of the Vestial Virgins and Michelangeos David
There is a new technology that threatens the web. Microsoft's Internet Explorer 6.0
The quest for control of presentation by designers has taken many turns. From the first graphic browsers in 1994 to the sophisticated tools for creating webpages and managing content available today , designers have used the web to display the fruits of their labors.
Previously July 09, 2001
Taking Your Talent
you are here ·
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